Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivpsychologischer Anzeigentest über Siemens' Internationale Firmenwerbung
Box Number	95
Report Number	2161C (German)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1968 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Siemens AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Siemens AG Go to Business Biographies
Brand	Siemens
Method	Interview; Test
Keywords	vision, time, advertising, electrical, engineer, business, communication, corporate image, competitor analysis, target market, fear, modernity, advertisement effectiveness test, slogan, design, self-image Go to Glossary
Language	German
Document linked to	Vorschlag für einen motivpsychologischen Anzeigentest Proposal for Siemens ad test A motivational research study on Siemens' image and advertising