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| Field name | Value |
|---|---|
| Title | Motivstudie über Bananen bzw. Chiquita-Bananen: Zusammenfassung der wichtigsten Resultate Schweiz |
| Box Number | 111 |
| Report Number | 2552C Ex. Summary |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | United Fruit Continental; Young and Rubicam GmbH |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Zurich, Switzerland |
| Company | Go to Business Biographies |
| Brand | Chiquita |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | German |