Naming a new chain of restaurants: a motivation action plan - Market Research and American Business, 1935-1965

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Field name	Value
Title	Naming a new chain of restaurants: a motivation action plan
Box Number	101
Report Number	2309C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1970 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Canteen Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Canteen Corporation Go to Business Biographies
Method	Interview; Test
Keywords	dining, restaurant, marketing, advertising, promotion, brand, family, names, Irish product Go to Glossary
Language	English
Document linked to	Naming a new chain of restaurants: a proposal for a motivation action plan (revised) Naming a new chain of restaurants: a proposal for a motivation action plan (second revision) Naming a new chain of restaurants: a motivation action plan (addendum)