Naming a new chain of restaurants: a proposal for a motivation action plan (second revision) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Naming a new chain of restaurants: a proposal for a motivation action plan (second revision)
Box Number	101
Report Number	2309A 2nd Revision
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1970 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Canteen Corporation
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Canteen Corporation Go to Business Biographies
Method	Interview; Test
Keywords	restaurant, dining, brand, names, Irish product, marketing, pricing, cost Go to Glossary
Language	English
Additional information	Last page is a title page for 'Addenda', but no addenda is included.
Document linked to	Naming a new chain of restaurants: a proposal for a motivation action plan (revised) Naming a new chain of restaurants: a motivation action plan Naming a new chain of restaurants: a motivation action plan (addendum)