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Field name | Value |
---|---|
Title | Nescafe Holland packaging and advertising slogans / a motivational research study |
Box Number | 45 |
Report Number | 1009.2C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Maggi's Production MIJ. N. V. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Nescafè |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Includes copies of Dutch Nescafe adverts at the end of report. |
Document linked to |
Translation of a proposal for a motivational research study Report on a motivational research study for Nescafe The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market Final report of the packaging, label and name test on the Swedish coffee study Attitudes to Nescafe A proposal for a motivational research study on Nescafe instant coffee A progress report on a motivational research study for Nescafe instant coffee Report on a motivational research study for Nescafe |