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Title Nescafe Holland packaging and advertising slogans / a motivational research study
Box Number 45
Report Number 1009.2C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Maggi's Production MIJ. N. V.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Nescafè
Method Test; Interview
Keywords
Language English
Additional information Includes copies of Dutch Nescafe adverts at the end of report.
Document linked to Translation of a proposal for a motivational research study
Report on a motivational research study for Nescafe
The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market
Final report of the packaging, label and name test on the Swedish coffee study
Attitudes to Nescafe
A proposal for a motivational research study on Nescafe instant coffee
A progress report on a motivational research study for Nescafe instant coffee
Report on a motivational research study for Nescafe