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Title New marketing opportunities for above-ground swimming pools: a motivational research study
Box Number 105
Report Number 2428C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Sport and Leisure
Commissioned by Coleco Industries, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to Study to determine how Coleco can increase the sales of its line of swimming pools