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Title New marketing opportunities in men's personal deodorants - a proposal for a motivation action plan
Box Number 104
Report Number 2375A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Personal Products
Commissioned by Youngs Drug Products Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to New marketing opportunities in men's personal hygiene products - a motivational research study