New marketing opportunities in off-peak bus operations: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	New marketing opportunities in off-peak bus operations: a motivational research study
Box Number	118
Report Number	2781C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1974 Find out more about this year
Document Type	Report
Industry	Public Services
Commissioned by	The Northern Virginia Transportation Commission
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Norrn Virginia Transportation Commission Go to Business Biographies
Method	Interview; Test
Keywords	bus travel, public transport, local transit, marketing, attitude, young consumer, male consumer, older consumer, shopping, United States, pricing, advertising, promotion, product development Go to Glossary
Language	English