New opportunities for increasing Channel 19's audience: a proposal for phase I of a motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	New opportunities for increasing Channel 19's audience: a proposal for phase I of a motivational research study
Box Number	116
Report Number	2709A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1973 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	The Ontario Educational Communications Authority
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Ontario Educational Communications Authority Go to Business Biographies
Brand	Channel 19
Method	Interview; Test; Consultation
Keywords	television station, television program, education, school, marketing, Canada, brand image, government policy, French-Canadian consumer, cost Go to Glossary
Language	English