New opportunities for increasing the circulation of 'The Upper Room': a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	New opportunities for increasing the circulation of 'The Upper Room': a proposal for a motivation research study
Box Number	115
Report Number	2687A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1973 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing; Non-Profit
Commissioned by	The Upper Room
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Upper Room Go to Business Biographies
Brand	The Upper Room
Method	Interview; Test; Consultation
Keywords	devotional literature, marketing, United States, magazine, religion, sales, attitude, subscription, distributor, cost Go to Glossary
Language	English