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Title New opportunities in the corporate banking market: a proposal for a motivational research study
Box Number 115
Report Number 2677A.1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Financial Services
Commissioned by The Connecticut Bank and Trust Company
Conducted by The Dichter Institute for Motivational Research, Inc.
Place Yorktown Heights, New York
Company
Brand The Connecticut Bank and Trust Company (CBT)
Method Interview; Test; Consultation
Keywords
Language English
Document linked to Memorandum regarding a study to determine what specific steps Connecticut Bank and Trust Company might take to increase its share of the commercial banking market
Increasing the CBT share of the corporate banking market: a motivational research study
Bericht uber einen psychologischen packungstest fur eine neue zigarettemarke