New springboards to sales for Garth Pitcairn Chrysler-Plymouth Agency / a motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	New springboards to sales for Garth Pitcairn Chrysler-Plymouth Agency / a motivational research study
Box Number	55
Report Number	1220C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1960 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Garth Pitcarin Chrysler-Plymouth Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pitcairn Chrysler-Plymouth Agency Go to Business Biographies
Brand	Chrysler; Plymouth
Method	Interview; Test
Keywords	automobile, car, male consumer, masculinity, transport, corporate image, competitor analysis, automobile dealer, security, personality profiling, word-of-mouth advertising, self-image Go to Glossary
Language	English
Document linked to	Letter proposal re: Pitcairn Chrysler-Plymouth Agency