Nine guideposts to marketing strategy to consolidate and expand Schlitz sales leadership - Market Research and American Business, 1935-1965

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Field name	Value
Title	Nine guideposts to marketing strategy to consolidate and expand Schlitz sales leadership
Box Number	8
Report Number	174C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Joseph Schlitz Brewing Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Joseph Schlitz Brewing Company Go to Business Biographies
Brand	Schlitz
Method	Interview; Test; Focus Group; Observation
Keywords	alcohol, beer, drink, beverage, brand preference, word-of-mouth advertising, projective techniques, sales, symbolism, buyer motivation, packaging, public relations, point-of-purchase display Go to Glossary
Language	English
Document linked to	Schlitz Brewing Company Letter - proposal to Joseph Schlitz Brewing, Co. re: consultant service Memo on Schlitz Beer