Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia. Subjects: Beneficial Finance Company, York air conditioning, and Champale - Market Research and American Business, 1935-1965

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Field name	Value
Title	Notes on creative session with Dr. Ernest Dichter, February 20, 1967 in Philadelphia. Subjects: Beneficial Finance Company, York air conditioning, and Champale
Box Number	91
Report Number	2061E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Feb 1967 Find out more about this year
Document Type	Report
Industry	Financial Services; Household Goods; Food and Drink
Commissioned by	Al Paul Lefton Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Beneficial Finance Company; Borg-Warner Corporation; Champale, Inc. Go to Business Biographies
Brand	Champale; Beneficial; York
Keywords	advertising, finance, marketing, alcohol, banking, loan, social psychology, personality profiling, marketing, attitude, buying habits, air conditioner, price, pricing, female consumer, housewife, champagne, alcohol Go to Glossary
Language	English