Outline: proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline: proposal for a motivational research study
Box Number	114
Report Number	2624A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1972 Find out more about this year
Document Type	Proposal
Industry	Broadcasting
Commissioned by	Sterling Communications, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sterling Communications, Inc. Go to Business Biographies
Brand	CATV
Method	Interview; Test
Keywords	television, cable television, subscription, marketing, promotion, advertising, sales person, human resources, occupational training, cost Go to Glossary
Language	English
Document linked to	A program to increase subscriptions to Sterling CATV: a proposal for a motivational research study