Outline for a motivational research study on the sales and advertising problems of Tervilor - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline for a motivational research study on the sales and advertising problems of Tervilor
Box Number	74
Report Number	1637A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	28 Nov 1962 Find out more about this year
Document Type	Letter
Industry	Clothing and Accessories
Commissioned by	S.A. Viladomiu
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	S. A. Viladomiu Go to Business Biographies
Brand	Tervilor
Method	Interview
Keywords	sales, advertising, fashion, design, female consumer, housewife, packaging, sales person, fabric, quality Go to Glossary
Language	English
Document linked to	Estudio de las motivaciónes en el marketing y la publicidad de Tervilor