Outline for a psychological market investigation of the men's hair cream market and the Loxene brand within this field - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline for a psychological market investigation of the men's hair cream market and the Loxene brand within this field
Box Number	69
Report Number	1507A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Sales Motivation, Ltd.
Company	Reckitt and Colman Go to Business Biographies
Brand	Loxene
Method	Interview
Keywords	male consumer, marketing, shampoo, hair product, hygiene, brand choice, brand preference, competitor analysis, television advertising Go to Glossary
Language	English
Document linked to	A pilot study for a psychological investigation of the men's hair cream market with special reference to Loxene