Outline of a motivational research study for the New Orleans Item - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline of a motivational research study for the New Orleans Item
Box Number	41
Report Number	942.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1957 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	New Orleans Item
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New Orleans Item Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	newspaper advertising, newspaper publishing, newspaper reading, printing, reading, readership survey, product personality, market segmentation, personality profiling, social status, masculinity, femininity Go to Glossary
Language	English
Document linked to	Possible applications of motivational research to the circulation and advertising sales problems of the New Orleans Item