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Title Outline of a plan for a motivational research study on the sales, advertising and public relations problems of McCall's patterns
Box Number 42
Report Number 967A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Arts and Crafts
Commissioned by Ruder & Finn, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand McCall
Method Interview; Test
Keywords
Language English
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