Outline of phase II of motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Outline of phase II of motivational research study
Box Number	55
Report Number	1241A1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	U. & F. Arthur Martin
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	U. & F. Arthur Martin Go to Business Biographies
Brand	Arthur Martin
Method	Interview
Keywords	household appliance, kitchen, stove, female consumer, corporate image, consumer trend, cooking, social class Go to Glossary
Language	French
Document linked to	Proposal for a motivational study on the sale of gas and charcoal kitchen ranges to the rural population of France Rapport final d'une ètude motivationnelle concernant la vente de cuisines sur le marchè rural français