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| Field name | Value |
|---|---|
| Title | Pabst Brewing Company - letter re: proposal |
| Box Number | 9 |
| Report Number | 195.3A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Food and Drink |
| Commissioned by | Pabst Brewing Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Method | Test; Interview; Observation |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a psychological study of Pabst Beer Draft of creative analysis of Pabst Beer campaign Proposal for a motivational research study of the advertising and marketing problems of Pabst Blue Ribbon beer Summary report on a pilot study of two Pabst ads Pabst Brewing Company letter Summary report on field test of two Pabst ads |