Packungstest KABA / KABA FIT - Market Research and American Business, 1935-1965

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Field name	Value
Title	Packungstest KABA / KABA FIT
Box Number	118
Report Number	2795
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1974 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	HAG AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Frankfurt, Germany
Company	HAG AG Go to Business Biographies
Brand	Kaba-Fit; Kaba
Keywords	chocolate, drinks, fruit juice, milkshake, beverage, marketing, packaging, female consumer, attitude, West Germany Go to Glossary
Language	German