Pan American Coffee Bureau - Market Research and American Business, 1935-1965

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Field name	Value
Title	Pan American Coffee Bureau
Box Number	19
Report Number	497.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Commissioned by	Pan American Coffee Bureau
Conducted by	Institute for Motivational Research, Inc.
Company	Pan American Coffee Bureau Go to Business Biographies
Brand	Pan American Coffee Bureau
Keywords	beverage, coffee, drinking custom, drink, attitude, pricing, industrial relations, economic condition, social conditions Go to Glossary
Language	English
Document linked to	Coffee and coffee drinking Coffee - a presentation to the Pan-American Coffee Bureau A motivational research study on the role of coffee in 1955 Coffee - tentative findings and recommendations An inquiry into the relative effectiveness of six P. A. C. B. coffee ads Proposal for a motivational research study on the sales and advertising problems of the Pan American Coffee Bureau The consumer's coffee language Executive summary - field testing the effectiveness of six coffee ads A motivational research study on the problems and opportunities of the Pan American Coffee Bureau in Canada