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Title Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study)
Box Number 123
Report Number 2933C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Electronics and Technology
Commissioned by AT&T Company
Conducted by Ernest Dichter Motivations, Inc.
Place Peekskill, New York
Company
Brand AT&T
Method Interview; Focus Group
Keywords
Language English
Additional information Report was undertaken as part of a move by AT&T to sell rather than only lease telephone equipment.
Document linked to Proposal for a motivational research study on the depth attitudes towards the telephone
Completed interview face sheets for AT&T study