Pilot motivational research study of the sales and advertising problems of Weber packaged white bread - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Pilot motivational research study of the sales and advertising problems of Weber packaged white bread
Box Number	26
Report Number	709D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Dan B. Miner Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Weber's Bread Company Go to Business Biographies
Brand	Weber's
Method	Interview
Keywords	food, baked product, bread, brand association, product personality, ideal brand model, female consumer, sales, advertising, packaging, social status, slogan, packaging, family Go to Glossary
Language	English
Document linked to	Letter re: Weber's bread pilot study