Pilot research project regarding Bon Dent denture cleanser - Market Research and American Business, 1935-1965

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Field name	Value
Title	Pilot research project regarding Bon Dent denture cleanser
Box Number	57
Report Number	1261D3
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Bon Ami Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bon Ami Company Go to Business Biographies
Brand	Bon Dent
Method	Interview; Test; Focus Group
Keywords	oral hygiene, older consumer, safety, packaging, social psychology, personality profiling, marketing, promotion, color Go to Glossary
Language	English
Additional information	Listed as 1261D on the library catalogue
Document linked to	A creative problem analysis and proposal for a motivational research study on a laundry-dryer-scent product A creative problem analysis and proposal for a motivational research study on a "laundry-dryer-scent product" Summary of tentative findings - Bon Ami phase I: cleanser and jet spray - Bon Ami phase II: new products A motivational research study on Bon Ami cleanser and the Bon Ami corporate image A motivational research study and product test of two proposed Bon Ami products A creative problem analysis and proposal for a motivational research study on a "laundry-dryer-scent product" Summary of tentative findings - Bon Ami phase I: cleanser and jet spray - Bon Ami phase II: new products