Pilot study on the new Vosene package - Market Research and American Business, 1935-1965

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Field name	Value
Title	Pilot study on the new Vosene package
Box Number	64
Report Number	1376D.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Pilot Study
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Vosene
Method	Test
Keywords	shampoo, housewife, female consumer, hair product, cosmetics, packaging, color, brand association, corporate image, marketing, medicine, design, modernity, old fashioned Go to Glossary
Language	English
Document linked to	Research outline for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - the pilot study phase Depth interview analysis for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene A visual experiment on a proposed design for Vosene, tachistoscopic display test, and TV tests A report on the legibility of the new Vosene packet