Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company
Box Number	40
Report Number	932.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	29 May 1957 Find out more about this year
Document Type	Letter
Industry	Household Goods
Commissioned by	Fellows Advertising Agency
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sealright Company; Porter Cable Machine Company Go to Business Biographies
Brand	Sealright
Method	Interview
Keywords	food containers, packaging, ice cream, snack, flavor, manufacturing, shape, customer profiling, cigar, cigarette, smoking Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container The meaning of roundness and squareness in ice cream containers