Possible improvement and better use of "close the gap" policy holder meetings of the Farm Bureau - Market Research and American Business, 1935-1965

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Possible improvement and better use of "close the gap" policy holder meetings of the Farm Bureau
Box Number	15
Report Number	391E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Jul 1955 Find out more about this year
Document Type	Memorandum
Industry	Animal and Agriculture; Financial Services
Commissioned by	Farm Bureau Insurance Companies
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Keywords	management, insurance, agriculture, communication, finance Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders Proposal for a psychological research study of the main communication channels between the Farm Bureau Insurance Companies and its present and prospective policy holders Closing the gap A creative memo…"Insurance and the life book" A proposal for a creative application of motivational research findings to "Closing the gap" within the Farm Bureau Insurance Companies' organization The emperor's new clothes: a study and analysis of Nationwide's internal "psychological structure"