Possible study of the Purex "trade image" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Possible study of the Purex "trade image"
Box Number	19
Report Number	515.3A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	04 Jan 1960 Find out more about this year
Document Type	Letter
Industry	Cleaning Products
Commissioned by	Purex Corporation, Ltd.
Company	Purex Corporation, Ltd. Go to Business Biographies
Brand	Trend
Method	Interview; Observation; Test
Keywords	detergent, dishwasher, soap, salesman, sales person, retailer, retail, supermarket, buyer decision process, projective techniques Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Trend A psychological research study of the sales and advertising problems of Trend detergent Trend memo Proposal for Trend research Liquid bleach and Trend Proposal for a motivational research study on the corporate image of Purex at the retail trade level Proposal for a motivational research study on the corporate image of Purex at the retail trade level