Power vs. economy - A psychological study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Power vs. economy - A psychological study
Box Number	6
Report Number	106C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1951 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Arthur Kudner, Inc.
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	General Motors Corporation Go to Business Biographies
Method	Interview
Keywords	automobile, car, buyer motivation, advertising, sales, marketing, high income consumers, design, gasoline, petrol, petroleum, brand, symbolism, price Go to Glossary
Language	English
Document linked to	Progress report - Higher priced automobiles