Preliminary draft - proposal for a motivation study on the marketing of Piels Beer in the 1970s - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary draft - proposal for a motivation study on the marketing of Piels Beer in the 1970s
Box Number	100
Report Number	2264A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1969 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Piel Brothers
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Piel Brothers Go to Business Biographies
Brand	Piels
Method	Interview; Focus Group; Test
Keywords	alcohol, beer, marketing, male consumer, advertising, corporate image, personality profiling, product personality, brand choice, brand preference, buyer motivation, color, flavor, packaging Go to Glossary
Language	English
Document linked to	A motivation study on the marketing of Piels beer in the 1970s