Preliminary findings based on an exploratory project for a projected mouthwash product by Lever Brothers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary findings based on an exploratory project for a projected mouthwash product by Lever Brothers
Box Number	74
Report Number	1620E1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 Feb 1963 Find out more about this year
Document Type	Memorandum
Industry	Personal Products
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Method	Interview
Keywords	brand, mouthwash, oral hygiene, marketing, buyer motivation, market share, promotion, purchasing, brand choice, color, design, packaging, consumer trend, personality profiling, corporate image, product personality Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the problems of a new mouthwash The present climate of mouthwash use and the potentials for a new mouthwash