Preliminary memo based on tentative findings of Youngstown dishwasher pilot study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Preliminary memo based on tentative findings of Youngstown dishwasher pilot study
Box Number	30
Report Number	802B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1956 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Brooke, Smith, French & Dorrance, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Radiator and Standard Sanitary Corporation Go to Business Biographies
Brand	Youngstown
Method	Interview; Test
Keywords	dishwasher, household appliance, housewife, female consumer, electric appliance, purchasing, advertising, social psychology, family, product personality, social status, price, pricing, guilt Go to Glossary
Language	English
Document linked to	Motivational pilot study on Youngstown dishwashers A motivational pilot study of the sales and advertising problems of Youngstown dishwashers Motivational pilot study on Youngstown dishwashers