Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary memo on the real motivational appeals of the Old Fitzgerald decanter
Box Number	21
Report Number	553.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Walter Landor & Associates
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stitzel-Weller Distilling Company, Inc. Go to Business Biographies
Brand	Old Fitzgerald
Keywords	alcohol, liquor bottle, whiskey, drink, beverage, quality, buyer motivation Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the new "Old Fitzgerald" decanter A creative memo on the Old Fitzgerald decanter