Preliminary proposal for a psychological study of the personality of the American Brake Shoe Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary proposal for a psychological study of the personality of the American Brake Shoe Company
Box Number	4
Report Number	65A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1948 Find out more about this year
Document Type	Proposal
Industry	Manufacturing
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	American Brake Shoe Company Go to Business Biographies
Method	Interview; Test
Keywords	engineering, machinery, component, product personality, brand association, sales, salesmen, advertising Go to Glossary
Language	English