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Field name | Value |
---|---|
Title | Preliminary report: Comparison of three versions of an ad ending |
Box Number | 4 |
Report Number | 68F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Financial Services |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Method | Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological analysis of an advertising campaign of the Institute of Life Insurance Companies |