Preliminary survey findings relative to packaging - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary survey findings relative to packaging
Box Number	31
Report Number	811B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Oct 1956 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Bavarian Brewing Company
Company	Bavarian Brewing Company Go to Business Biographies
Brand	Bavarian
Method	Interview; Test
Keywords	beer, alcohol, liquor, packaging, brand association, name, signs and symbols Go to Glossary
Language	English
Document linked to	Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Bavarian Brewing Company A psychological motivational research study on the sales and advertising problems of Bavarian beer Memo on proposed advertising campaign for Bavarian's beer An interim report on proposed Bavarian's ads Memo on the progress report delivered to Bavarian Brewing Company An interim report on Bavarian's label test An interim report on Bavarian's label test