Problem analysis and proposal for a motivational market research study on desirable new directions for the corporate image of Allstate Insurance Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Problem analysis and proposal for a motivational market research study on desirable new directions for the corporate image of Allstate Insurance Company
Box Number	55
Report Number	1228A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Allstate Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Allstate Insurance Company Go to Business Biographies
Brand	Allstate
Method	Interview; Test
Keywords	automobile, car, insurance, public opinion, male consumer, finance, security, corporate image, marketing, public relations, price, pricing, word-of-mouth advertising, salesman, sales person, competitor analysis, psychometric testing Go to Glossary
Language	English
Document linked to	Executive summary of the progress report on a motivational research study for Allstate Insurance Company The three images of Allstate foundations for new directions