Problem analysis and proposal for a motivational research study of the opportunities and problems of the Seabrook frozen vegetable products - Market Research and American Business, 1935-1965

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Problem analysis and proposal for a motivational research study of the opportunities and problems of the Seabrook frozen vegetable products
Box Number	35
Report Number	866.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	11 Apr 1960 Find out more about this year
Document Type	Memorandum; Proposal
Industry	Food and Drink
Commissioned by	Smith/Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Smith/Greenland Company Go to Business Biographies
Brand	Seabrook Farms
Method	Test; Interview; Focus Group
Keywords	cookery, frozen food, vegetable, packaging, housewife, convenience food, product development, attitude, environment, cost Go to Glossary
Language	English
Document linked to	Seabrook Research Program Proposal for a pilot study on Seabrook Farms seasoned frozen vegetables Summary of findings to date on Seabrook seasoned frozen foods Consumer attitudes towards Seabrook Farms seasoned frozen vegetables: a pilot motivational research study Proposed research on the Seabrook frozen prepared food line A creative problem analysis and proposal for the first two phases of a motivational research program for Seabrook Farms Company Preliminary findings of first phase study A pilot motivational study and product test of cook-in-pouch frozen vegetables Summary of findings to date on Seabrook seasoned frozen foods