Problems and effectiveness of Nationwide's New York Times supplement - Market Research and American Business, 1935-1965

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Field name	Value
Title	Problems and effectiveness of Nationwide's New York Times supplement
Box Number	28
Report Number	741C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company; New York Times Company Go to Business Biographies
Brand	Nationwide
Method	Interview
Keywords	corporate image, insurance, finance, newspaper advertising, media, reading, testing, advertisement effectiveness test Go to Glossary
Language	English
Additional information	Includes a copy of a New York Times advertisement supplement at the end of the document.