Profile of iced tea - Market Research and American Business, 1935-1965

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Field name	Value
Title	Profile of iced tea
Box Number	23
Report Number	613C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Tea Council of the U.S.A
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tea Council of the U.S.A Go to Business Biographies
Method	Interview; Test
Keywords	iced tea, drink, beverage, advertising, sales, product personality, drinking custom, psychometric testing, projective techniques, leisure, social status, attitude Go to Glossary
Language	English
Additional information	Please note that this document does not appear on the Hagley Museum and Library’s online catalogue.
Document linked to	Summary statement on iced tea Proposal for a motivational research study on the sales and advertising problems of iced tea Profile of iced tea (speech at the Tea Association mid-year meeting)