Progress memorandum on a research study concerning attitudes toward restaurants and toward a "Chicken Barn" in El Paso - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress memorandum on a research study concerning attitudes toward restaurants and toward a "Chicken Barn" in El Paso
Box Number	55
Report Number	1219B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Neff Restaurant, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Neff Restaurant, Inc. Go to Business Biographies
Brand	Chicken Barn
Method	Interview
Keywords	attitude, menu, restaurant, design, corporate image, layout, decor, marketing, family, parent, children, customer service, brand choice, price, pricing, drive-in, coffee, cooking Go to Glossary
Language	English
Document linked to	A motivational market research study on the receptivity of the El Paso public to a proposed chicken restaurant