Progress report - motivational research study on marketing and advertising problems of German Laundry Association - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Progress report - motivational research study on marketing and advertising problems of German Laundry Association
Box Number	69
Report Number	1498B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories; Cleaning Products
Commissioned by	Deutschen Waescherei Verband; German Laundry Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutschen Waescherei Verband; German Laundry Association Go to Business Biographies
Method	Interview; Test
Keywords	female consumer, laundry, washing, marketing, public opinion, housewife, social psychology Go to Glossary
Language	German
Document linked to	Vorschlag für eine Motivforschungsstudie über die Markt-und Werbeprobleme des Deutschen Wäscherei Verbandes Schlussbericht zu einer Motivstudie über die Markt- und Werbeprobleme des Deutschen Wäscherei-Verbandes