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| Field name | Value |
|---|---|
| Title | Progress report for Lucky Tiger hair tonic… |
| Box Number | 48 |
| Report Number | 1046B |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Hair and Beauty |
| Commissioned by | Lucky Tiger Manufacturing Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Lucky Tiger |
| Method | Focus Group; Interview |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Full title: Progress report for Lucky Tiger hair tonic / an evaluation of the symbolic content of Lucky Tiger as manifested in brand name package communication and other graphic material -- with direction for improvement in the symbolic appeals |
| Document linked to |
Lucky Tiger manufacturing company A motivational pilot study on new directions for the sales, merchandising and advertising of Lucky Tiger hair tonic Problem analysis and proposal for a motivational research study aimed at increasing the popularity of the crew cut |