Progress report on Channel 7 motivational research - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on Channel 7 motivational research
Box Number	15
Report Number	414B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1954 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	American Broadcasting Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	American Broadcasting Company Go to Business Biographies
Brand	WABC-TV
Keywords	television station, research, brand preference, brand choice, projective techniques, brand association, product personality, promotion, corporate image Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on how to get more people to watch Channel 7 ABC Ad Test