Progress report on Moussec - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on Moussec
Box Number	81
Report Number	1808B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Moussec, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Moussec, Ltd. Go to Business Biographies
Brand	Moussec
Method	Interview; Test
Keywords	wine, alcohol, drinking custom, advertising, color, scent, corporate image, product personality, flavor, market segmentation, personality profiling, brand preference, brand choice, marketing, modernity, gift, guilt, label, packaging Go to Glossary
Language	English
Document linked to	Moussec and the public - a motivational research study and marketing strategy