Progress report on a motivational research study on the advertising and public relations problems of Arnott's biscuits in Australia - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on a motivational research study on the advertising and public relations problems of Arnott's biscuits in Australia
Box Number	55
Report Number	1237B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	William Arnott Pty., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	William Arnott Pty., Ltd. Go to Business Biographies
Brand	Arnott
Method	Interview; Test
Keywords	cookie, female consumer, children, child consumer, family, snack, corporate image, symbolism, old fashioned, modernity, nutrition, health, teeth, oral hygiene, housewife Go to Glossary
Language	English
Document linked to	Progress report - Arnott Biscuits A progress memorandum on the Victoria market