Progress report on a psychological research study of the sales and advertising problems of Bactine - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on a psychological research study of the sales and advertising problems of Bactine
Box Number	10
Report Number	291B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Miles Laboratories Go to Business Biographies
Brand	Bactine
Keywords	antiseptic, medicine, pharmaceutical, advertising, sales, product sample, brand association, packaging, design, product personality, housewife, attitude, family, children Go to Glossary
Language	English
Document linked to	A proposal for a psychological research study on the sales and advertising problems of Bactine A psychological research study on the sales and advertising problems of Bactine