The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Progress report on a psychological study of the sales and advertising problems of Pepsi Cola
Box Number 6
Report Number 107B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report; Memorandum
Industry Food and Drink
Commissioned by The Biow Company
Conducted by Ernest Dichter
Place New York, U.S.A.
Company
Brand Pepsi Cola
Method Interview
Keywords
Language English
Document linked to Testing of five soft drink ads