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Field name | Value |
---|---|
Title | Progress report on a psychological study of the sales and advertising problems of Pepsi Cola |
Box Number | 6 |
Report Number | 107B |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report; Memorandum |
Industry | Food and Drink |
Commissioned by | The Biow Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Pepsi Cola |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Testing of five soft drink ads |